This all started with a phone call. And a dirty secret. There’s a side to Wasted Talent we don’t talk about. Whispered in corridors. Buried in emails. End-to-end encrypted. We do ‘agency work’. Campaign shoots. Call it Consulting. Call it Production. Creative Direction.. You think free print magazines pay the bills?
But it has to be real. We’re not in the business of staging.
But in this day and age, what is real?
Which leads us to a phone call with our friends at Db. A campaign shoot. A brief was put to us. A contra brief was pitched back.
We would race across Scandinavia over 3 days with no phonesand document every moment. A forced hand in human interaction, a real way to travel. Planes, trains, automobiles, boats, bikes, metros, taxis, seaplanes. Get to the chopper….
This is the behind the scenes. The reality of a campaign shoot. Glossy this is not. Raw, hungover and tired it is.
This is Ragnarök.
