DANE REYNOLDS IN PREMIUM VIOLENCE

There's something beautiful about successful collective efforts... and that's what Former is doing at the moment.

Everything about their new range "PREMIUM VIOLENCE" is great, from product design, to their pop up store concept in LA, and more than anything their new promo video, staring Dane Reynolds.

We strongly recommend that you take 8mn of your day to watch it, and enter the FORMER experience.

And as a bonus, here's a clip of Austyn Gillette and Jake Anderson skating in Mexico.